On Sunday, the new D Rose 5 Boost and Crazy Light Boost Adidas basketball shoes were unveiled at an exclusive event in Las Vegas. Damian Lillard and Derrick Rose were both in attendance, as the primary NBA faces of Adidas. They even starred in a commercial together, demonstrating the innovative material that provides a high energy return (additional bounciness) to the wearer of the shoes.
Following the initial unveil, media members were given the opportunity to try out each shoe and shoot around with the Adidas athletes in attendance. Athletes included Lillard, Rose, Joakim Noah, Jrue Holiday, Jeff Teague, Arron Afflalo, Tim Hardaway Jr., and rookie Marcus Smart. Designed for added responsiveness and comfort, the new shoes stand to become very popular.
Here are some photographs from the exclusive event
Las Vegas, Nevada (July 27, 2014) – Derrick Rose of the Chicago Bulls discusses the new adidas D Rose 5 Boost at the adidas Basketball Boost launch event at the MGM Grand Garden Arena.
Las Vegas, Nevada (July 27, 2014) – Derrick Rose of the Chicago Bulls wears the new adidas D Rose 5 Boost at the adidas Basketball Boost launch event at the MGM Grand Garden Arena.
Las Vegas, Nevada (July 27, 2014) – Derrick Rose of the Chicago Bulls shows off the new adidas D Rose 5 Boost at the adidas Basketball Boost launch event at the MGM Grand Garden Arena.
Las Vegas, Nevada (July 27, 2014) – Derrick Rose of the Chicago Bulls, Damian Lillard of the Portland Trail Blazers and Robbie Fuller of adidas pose for a photo with D Rose 5 Boost and Crazy Light Boost during the adidas Basketball Boost launch event at the MGM Grand Garden Arena.
Las Vegas, Nevada (July 27, 2014) – Derrick Rose of the Chicago Bulls and former NBA player and broadcaster Greg Anthony discuss the new adidas D Rose 5 Boost at the adidas Basketball Boost launch event at the MGM Grand Garden Arena.
Las Vegas, Nevada (July 27, 2014) – Damian Lillard of the Portland Trail Blazers shows off the new Crazy Light Boost at the adidas Basketball Boost launch event at the MGM Grand Garden Arena.
Las Vegas, Nevada (July 27, 2014) – Damian Lillard of the Portland Trail Blazers unveils the new Crazy Light Boost at the adidas Basketball Boost launch event at the MGM Grand Garden Arena.
Las Vegas, Nevada (July 27, 2014) – Damian Lillard of the Portland Trail Blazers discusses the new Crazy Light Boost at the adidas Basketball Boost launch event at the MGM Grand Garden Arena.
Las Vegas, Nevada (July 27, 2014) – Damian Lillard of the Portland Trail Blazers, former NBA player and broadcaster Greg Anthony and Robbie Fuller of adidas at the adidas Basketball Boost launch event at the MGM Grand Garden Arena.
Las Vegas, Nevada (July 27, 2014) – adidas Basketball unveils Boost in the new D Rose 5 Boost and Crazy Light Boost at a launch event at the MGM Grand Garden Arena.
Las Vegas, Nevada (July 27, 2014) – Damian Lillard of the Portland Trail Blazers, Joakim Noah of the Chicago Bulls, Jrue Holiday of the New Orleans Pelicans, Tim Hardaway Jr of the New York Knicks, Jeff Teague of the Atlanta Hawks and Arron Afflalo of the Denver Nuggets pose for a photo at the adidas Basketball Boost launch event at the MGM Grand Garden Arena.
Las Vegas, Nevada (July 27, 2014) – Media take the court to test out the new D Rose 5 Boost and Crazy Light Boost at a launch event at the MGM Grand Garden Arena.
Las Vegas, Nevada (July 27, 2014) – Joakim Noah of the Chicago Bulls goes up for a shot during a pick-up game at the adidas Basketball Boost launch event at the MGM Grand Garden Arena.
Las Vegas, Nevada (July 27, 2014) – Jrue Holiday of the New Orleans Pelicans takes a shot during a pick-up game at the adidas Basketball Boost launch event at the MGM Grand Garden Arena.
Las Vegas, Nevada (July 27, 2014) – Jeff Teague of the Atlanta Hawks goes up for a shot during a pick-up game at the adidas Basketball Boost launch event at the MGM Grand Garden Arena.
Las Vegas, Nevada (July 27, 2014) – Arron Afflalo of the Denver Nuggets takes a jump shot during a pick-up game at the adidas Basketball Boost launch event at the MGM Grand Garden Arena.
Las Vegas, Nevada (July 27, 2014) – Tim Hardaway Jr. of the New York Knicks goes up for a shot during a pick-up game at the adidas Basketball Boost launch event at the MGM Grand Garden Arena.
Las Vegas, Nevada (July 27, 2014) – Marcus Smart of the Boston Celtics goes up for a dunk during a pick-up game at the adidas Basketball Boost launch event at the MGM Grand Garden Arena.