The “Ice Bucket Challenge” has saturated social media outlets all week, with people from all walks of life raising awareness for Amyotrophic Lateral Sclerosis (ALS), also known as Lou Gehrig’s disease. Here is how it works: People post a video of themselves making a short statement about the cause and then being doused with a bucket of ice water. They then challenge a handful of people to do the same. Those who refuse the challenge must donate $100 to the Arizona chapter of the ALS Association.
The challenge reached the Trail Blazers through The Oregonian’s John Canzano, who was challenged by Portland Timbers Head Coach Caleb Porter. At the end of Canzano’s video that featured his daughter splashing him as he reached for his checkbook, he challenged Trail Blazers guard Wesley Matthews, Oregon Ducks quarterback Marcus Mariota, Oregon State Beavers quarterback Sean Mannion, and Youtuber Bethany Mota.
Matthews delivered via Instagram in short order, challenging Stephen Curry, Rudy Gay, and LaMarcus Aldridge—each of whom has a decision to make. Damian Lillard was quick to get in on the action as well, challenging his brother Houston Lillard, his friend and rival John Wall, and his barber.
The challenge has officially gone viral and will permeate more than just the celebrity community as more and more people accept the call. It is good entertainment for a good cause. How far will it go? Will Aldridge be the next to spread the message? The pressure is on him to keep the Trail Blazers chain alive.