May 12, 2014; Portland, OR, USA; Portland Trail Blazers head coach Terry Stotts talks during a time out during the first quarter in game four of the second round of the 2014 NBA Playoffs at the Moda Center. Mandatory Credit: Craig Mitchelldyer-USA TODAY Sports

SportTechie NBA Digital Series Takes A Look At The Portland Trail Blazers

SportTechie has a great new series on how NBA teams leverage digital media to reach fans and enhance their brands. See below for a preview about how the Portland Trail Blazers are using digital strategy. Then head over to SportTechie to read the entire writeup.


LaMarcus Aldridge may be a surprise MVP candidate, but basketball has always been a team game. The 30 franchises that make up the league have generated a revenue pie in excess of $5 billion. The digital age has enabled this game to reach its worldwide audience anywhere, anytime. Teams can build up their own local fan base through the sundry of platforms available.

Much like our #NFLTechSeries, this time SportTechie delves into the digital strategies–from web, social media, mobile apps, and any other technological connection–of each team and analyzes them, including insights from some of the digital executives involved. Today, the #NBADigitalSeries 2013-14 continues with the Portland Trail Blazers. Stay tuned to for ongoing coverage of the #NBADigitalSeries.


The full article can be found here, at To follow SportTechie on Twitter, click the button below!



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