ESPN/Disney announced a new partnership with the Special Olympics today, and 2013 NBA Rookie of the Year, Damian Lillard, has been selected to spread awareness. Lillard coached the NBA Cares Special Olympics Unified Sports Basketball Game at All-Star Weekend last February.
In an interview with thesource.com Lillard was asked, “What does Disney/ESPN/Special Olympics’ global initiative consists of, and where does Damian Lillard fit in?” to which he replied:
It’s to raise the awareness of people, just to see that they’re normal people, that they have normal abilities just like we have. And as long as we have other athletes out there who have abilities like myself that are with them then it takes away from people being able to look at it like “they have disabilities, they’re less than what we are” because they’re not. So if I can come in and have that type of influence and impact and other athletes also, then I think it’s a great idea for us to be a part of it.
Damian Lillard’s involvement beyond NBA mandates has been nothing short of admirable since he entered the league, and I am proud to see a young man using his celebrity to benefit others. He has the perfect attitude to represent this cause.