March 12, 2013; Portland, OR, USA; A young Portland Trail Blazers fan enjoys the game during the fourth quarter of the game between the Portland Trail Blazers and the Memphis Grizzlies at the Rose Garden. Memphis won the game 102-97. Mandatory Credit: Steve Dykes-USA TODAY Sports

Rose Garden Becomes "Moda Center": Fan Reactions

The Rose Garden Arena has been officially re-named, the “Moda Center,” thanks to a 10 year agreement between the Portland Trail Blazers and Moda Health. Moda Health, a small, Portland-based company with 1,400 employees (less thant 3/4 of my high school graduating class) will pay $4 million per year, for a predicted total cost of $40 million during the name’s tenure.

Until today, the Moda Center has only ever been known as the Rose Garden. The arena opened in 1995 and has been the home of the Portland Trail Blazers for the past 18 years. Needless to say, many fans aren’t happy. Reactions have ranged from downright livid, to apathetic, to cautiously optimistic. Here is what fans are saying about the change.






I tend to agree most with @Blazers6thman. For me, it will always be the Rose Garden, and there is no reason for that to change in my heart. While the name alteration feels superficial, it benefits the team and, in the end, that’s what I want. I suspect it shall colloquially remain the Rose Garden for many years to come, and as for a naming-rights sponsor, the Blazers could do a lot worse than Moda Health. Early word is that they’ll even incorporate a rose into the new logo to respect the heritage.

Tags: Moda Center Portland Trail Blazers Rose Garden

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